Org design and simulator

Reshape the org on screen before you reshape it in the room

Map your product organisation once, then propose a change — centralise AI into one team, split platform from product, move design under research — and get a structured read on what it does to velocity, alignment, cost, quality and retention before anyone gets told.

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Org Design › Simulatoran example product org
Simulate
ProductCPO2 people
GrowthHead of Product1 person
Growth squadPM · 5 eng · analyst7 people
Core ProductHead of Product1 person
Core squadPM · 6 eng7 people
PlatformHead of Product1 person
Platform squadPM · 5 eng6 people
DesignNew · 4 designers, shared4 people

An example product organisation — 8 teams, 29 people. Headcounts move with the change, so the chart and the assessment describe the same org.

What the change costs you
avoid

The embedded design model is a deliberate bet on velocity and ownership that matches this squad-based structure; centralizing design trades real shipping speed and quality risk in the Core squad and Platform squad (your retention and integration engines) for hypothetical standardization gains that a 4-person design group can achieve through lightweight critique and pattern libraries instead.

VelocityNegative

Growth squad, Core squad, and Platform squad currently ship to their own targets with embedded designers who understand their specific constraints and roadmaps; pulling designers into a central team introduces handoff delays, scheduling friction, and designer context-switching that will slow iteration cycles across all three squads.

AlignmentMixed

A central design team could standardize patterns across Growth, Core, and Platform work and reduce local design conflicts, but it risks creating a bottleneck where the single designer in Growth squad and the two in Core squad must now coordinate through a separate organizational layer, potentially creating misalignment between design decisions and squad PM/engineering priorities.

Cost & efficiencyNeutral

Headcount remains the same (4 designers either way), so there's no direct cost saving; however, you may incur hidden inefficiency costs from designers' time spent in coordination overhead rather than shipping, offsetting any theoretical economies of scale.

Quality & riskNegative

Embedded designers in Growth, Core, and Platform squads currently catch misalignments between design intent and engineering implementation in real-time; centralizing design increases the risk that platform-specific constraints (like API design patterns or onboarding conversion mechanics) are missed or designed without full technical context.

Culture & retentionNegative

Designers in Growth squad and Core squad who have operated as full squad members with shared accountability and autonomy will likely experience a loss of ownership and belonging when pulled into a services-oriented central team; this shift often triggers retention risk among mid-level individual contributors who value being 'part of the team.'

Propose the change on the chart, then read what it costs you. Map your org by hand or describe the shape in plain English. Every simulated change is assessed on the same five dimensions — velocity, alignment, cost and efficiency, quality and risk, culture and retention — each with its own reasoning, an overall call, and the precedent from the gallery behind it.

10,000+

product signals the simulator grounds its precedent in

500+

product leaders mapped, with role and reporting line

5

dimensions every simulated change is assessed on

Propose the change, then read what it costs you

app.departmentofproduct.com
Org Design & Simulator

Org Design & Simulator

Build a custom org from scratch, or browse illustrative examples from well-known companies — then simulate the implications of a structural change.

Example product org · 8 teams · 90 people
Simulate:
Founders' OfficeFounder & CEO4 people
ProductHead of Product8 people
EngineeringHead of Engineering45 people
DesignHead of Design10 people
Operations & GTMChief Operating Officer3 people
SalesHead of Sales8 people
MarketingHead of Marketing8 people
TalentHead of Talent4 people

Pick a change above to see the structure move and what it would cost you.

Stress test your org changes against five core dimensions

Every simulated change is assessed on the same five, including the verdicts you would rather not hear.

Org Design › Assessmentfive dimensions
VelocityHow fast this org can ship and iterate.What it usually missesReorgs are usually sold on velocity, and it is the easiest gain to overstate. Moving people closer together speeds up the work they share and slows down everything that now has to cross a new boundary.
What the assessment looks at
  • Queues behind a shared backlog
  • Handoffs added or removed
  • Whether one roadmap can still hold the work

Every simulated change is scored on all five, then weighed against each other — a strong velocity gain does not automatically outweigh a serious retention risk.

The same five, every time. A verdict is only comparable across changes if the thing being measured does not move — so each dimension carries a written definition, and the simulator is held to it.

Use sample org chart structures as inspiration

Every verdict is grounded against the structures the gallery already holds, so a recommendation carries a precedent you can go and read rather than only an opinion.

Org Design › Gallery11 structures
Structures on fileBuilt from named public sources and ranked by team count
Amazon26 teamsAnthropic24 teamsNetflix24 teamsReplit24 teamsStripe23 teamsElevenLabs21 teamsCanva20 teamsFigma20 teamsNotion20 teamsLovable19 teamsLinear14 teams

Each one carries a methodology note naming the sources it was built from — About pages, careers pages, interviews — so you can see how firm the record is before you compare yourself against it.

Compare against how the market is organised. Real structures for companies at very different scales, each built from named public sources, so “how does everyone else arrange this?” is a question you can answer with structures rather than anecdotes.

How the org chart gallery is built

Each structure is assembled the same way, from sources you can go and check yourself.

Org Design › Gallery › Methodologynamed sources only
SOURCES, IN PRIORITY ORDERCROSS-CHECKWHAT YOU READIts own careers pagethe team names it really usesNewsroom and pressexecutives, by name and titleInterviews on recordhow a leader says they organiseLeft out, not guesseda claim with no page to point to2+ sourcesFounder’s OfficeEngineeringProductDesigna named person, and the page that names themheadcount — an estimate, and labelled as one

Every structure closes with a methodology note naming its sources and numbering them against the claims they support — so before you compare yourself against a company, you can see how firm the record on it is.

You can see how each structure was built. A gallery org is only worth comparing yourself against if you know where it came from, so every one is assembled the same way and shows its working.

Org Design › Gallery › Lovable19 teams
Lovable19 teams · 213 people
TeamFunctionHeadcountReports toMembers
Founder's Office / CEOTop-level leadership and company vision, led by co-founder and CEO Anton Osika, who has described Lovable's approach as a small, talent-dense team built to move with 'extreme ownership, high velocity, and low-ego collaboration.'3Top levelAnton OsikaCo-founder and CEO
EngineeringBuilds and scales Lovable's core AI app-building platform, backend systems, and infrastructure supporting millions of users, led by the CTO.45Founder's Office / CEOFabian HedinCo-founder and Chief Technology Officer
Head of EngineeringEngineering leadership function reporting into the CTO's organization, overseeing day-to-day technical execution across product engineering teams.5EngineeringPatrik TorstenssonHead of Engineering
ProductOwns product strategy and roadmap for the Lovable platform, including agent mode, visual edits, and enterprise features, working closely with Engineering and Design per the company's own careers listings.12Engineering
DesignProduct design team responsible for user flows, mockups, and craft quality across the Lovable app-building experience, a named function on Lovable's own careers/jobs listings.8Engineering
DataBuilds and maintains data pipelines and analytics infrastructure supporting product and business decisions, a named team on Lovable's job board.5Engineering
Trust & Safety / SecurityHandles fraud operations, payment risk, penetration testing, and platform trust and safety cases, per Lovable's own open job listings.6Engineering
Revenue / GTM OrganizationOwns all revenue-generating go-to-market functions (Sales, Marketing, Partnerships, Revenue Operations) as Lovable's GTM organization scales rapidly, led by the Chief Revenue Officer.40Founder's Office / CEORyan MeadowsChief Revenue Officer and Head of Revenue
SalesRuns enterprise and SMB sales cycles from outreach to contract closure, including dedicated Enterprise Account Executive and Founding Sales Leader roles listed on Lovable's careers page.14Revenue / GTM Organization
MarketingCovers brand, content, product marketing, website/SEO, and customer marketing, per multiple named roles (Brand Editor & Copywriter, Website & Organic Search Lead, Customer Marketer) on Lovable's job listings.12Revenue / GTM Organization
PartnershipsManages Lovable's partnership ecosystem end-to-end, from sourcing to growing partnerships, collaborating with multiple teams to drive measurable impact, per Lovable's own job description.5Revenue / GTM Organization
Revenue OperationsSupports GTM leadership with forecasting, quarterly planning, and operating rhythms across Sales, Marketing, and Partnerships, referenced in Lovable's own CRO-support job listing.4Revenue / GTM Organization
CommunityBuilds and scales Lovable's global community programs across social channels and events, led by a Head of Community per Lovable's own job posting for a Community Program Lead reporting into that role.6Revenue / GTM Organization
Customer Experience (CX) / SupportOwns ticketed support, async support, incident response, and onboarding, plus agentic support infrastructure to scale coverage without scaling headcount 1:1, per Lovable's own careers listings.10Revenue / GTM Organization
Customer Success / SolutionsIncludes Solutions Architects and Customer Education leads who guide enterprise customers through technical solutions and educational programs, per Lovable's careers page.8Revenue / GTM Organization
Finance, Business & OperationsLeads finance, business, and operations, defining and defending Lovable's business model while accelerating growth, per CEO Anton Osika's own announcement of this hire.15Founder's Office / CEOAndy ToungChief Financial Officer (leading finance, business, and operations)
LegalHandles enterprise contracting, compliance, and product counsel, including a Lead Product Counsel role directing regulatory and compliance work, per Lovable's own job listings.5Finance, Business & Operations
People / RecruitingRecruiting operations and talent acquisition supporting Lovable's rapid global hiring, a named function referenced in Lovable's own job listings (e.g. Recruiting Operations roles); no named Head of People was found in public sources.6Finance, Business & Operations
Workplace / Facilities OperationsManages office operations, events, and facilities across Lovable's growing office footprint (Stockholm, London, Boston, SF, NY), per a named Workplace Manager role on Lovable's careers page.4Finance, Business & Operations

Illustrative approximation drafted from public knowledge — not verified against Lovable’s actual structure. The five members carrying a tick are corroborated against a named public source.

Open one and you get the whole structure. Canvas or table, the same record either way — function names, reporting lines, and which leaders are actually verified against a public source.

Map your org once and every other answer gets sharper

The org map is not a diagram you draw and file. It becomes part of your company profile, and every module reads it — so advice arrives already knowing how you are set up to act on it.

Your company profilemapped once, read everywhere
You map it onceYour org structureTeams, reporting lines, headcount, who owns what
Your company profileHeld once and read by every module, so nothing has to be re-explained
Strategy thought partnerWithout itGeneric advice about product orgsWith itAnswers that name your teams, spans and reporting lines
Deep ResearchWithout itReports written for a company of any shapeWith itFindings weighted to companies organised like yours
The assistantWithout itA question answered from the market aloneWith itThe market read back against how you are set up to act on it

The same question, answered two different ways. A 40-person company and a 400-person one should not get the same recommendation, and once the structure is on file they do not.

Map the whole company

Founders, CPOs and heads of product with the full picture

Every function, not just yours — engineering, design, sales, support, operations. The simulator can then reason about spans of control, where a function is duplicated across groups, and what a change does to the teams downstream of you rather than only the ones you own.

Reach for it when
  • Reorgs that cross function boundaries
  • Comparing your shape against the gallery structures
  • Questions about headcount ratios between functions

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Map your org and run the reorg you have been considering.

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